It is possible that you have heard the term content curation. But do you know what it means? The act of sharing content from different sources is what it means. This practice can be implemented quickly and can help to generate leads and position you as part of an online community. Here are some advantages of content curation. These tips can help guide you in the implementation of this technique. Continue reading to find out more. [Note] Before you begin a curation program, please make sure that you have reviewed the following resources.
It is an ongoing activity
Content curation, which is a continuous activity, should be measured to evaluate the effectiveness of your campaign. You should measure audience consumption, potential leads and sharing performance. Also, measure your content production costs and use them as a guideline for future campaigns. You should curate content that is useful to your audience and helps you grow your authority within your field. Brands need to be flexible. This is possible with content curation tools.
It's easy to implement
Content curation is a useful strategy to supplement your marketing efforts. Content curation can be used to reuse content, without compromising its quality or originality. For example, an independent bookshop owner might read an article in the Chicago Tribune. She then shares it on Facebook, giving her opinion. Content curation helps you to strengthen your brand voice and personalize the content.
It's an effective way to generate leads
While original content is always more valuable than curated contents, it's also true curated articles can bring you leads. Curated content must add value to the lives of your leads in order to be effective. Here are some tips to make the most of this powerful strategy. Read on to learn how to get started! - Begin by gathering content from different sources.
It's a way for you to position your brand in a community
If you are already active in a group, you probably know the importance content curation. It is an excellent solution for busy content marketers who are having difficulty creating new content on regular basis. After all, it's one thing to write articles, but delivering great content regularly is an entirely different story. Therefore, your target audience expects you to produce great content on an ongoing basis.
It's a great way for you to increase your sales
To be successful in content curation, it is important to have a solid plan of how you will distribute the curated content. Search engine optimization is supported by content curation, which can also help you gain inbound links from persuasive websites. It can be blog posts and news roundups. After curating the content, promote it via social networks, email list, and blog comment sections. If you can, seek out content from thought leaders in your industry.
FAQ
How do you create compelling content?
The best way to create great content is to write about something that interests you. Finding topics that interest you is the best way to write well. This means finding out what makes you tick and then using that knowledge to help others. It is easy to write for oneself, but writing for others will make it much more enjoyable.
How much should I invest in content marketing?
The number of leads that you are looking to generate will determine how much. Depending on industry, the average lead cost is between $5-$10. As an example, 20 dollars per lead was the cost of our first business. Today, we spend about $6-7 per lead.
Is content marketing worthwhile?
Content marketing is essential to any online business strategy. It is also a very effective way to increase brand exposure. Content marketing not only benefits customers but also makes you stand out among the rest.
It's all about providing valuable information that people want and need. Successful companies use content marketing to engage their target audience.
What is strategic marketing?
Content marketing is the art and science of creating useful content that others can share on various channels. It is all about giving people what you want. The most successful companies are those who understand this.
Strategic Content Marketing allows you to give your customers exactly what they want at the right time.
To understand people's interests and their thinking, you must first get to know them. Then, create high-quality content to answer their questions and solve their problems. This builds trust and loyalty, and makes sure you're always available when they need your product/service.
Is content marketing successful?
Yes! Hubspot states that Content Marketing is now the number one digital marketing channel for lead generation.
Statistics
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
External Links
How To
Which are the most effective content marketing platforms?
While no platform works for all industries, there are some that work well in certain industries. Hubspot has been demonstrated to increase conversions by nearly half, making it a widely-used tool for marketers.
Not all tools are created equally. Some tools offer better analytics tracking while others make it easier to collaborate between teams. Others offer A/B testing features that can help improve your content marketing ROI.
Before you decide on a platform, think about the following: What are their pros and cons? Will it meet my needs now? And what about in 2 years?
Entrepreneur Magazine has identified the top five content marketing platforms.
Content Marketing Platform #1: Marketo Content Studio
Marketo is a social media management platform for enterprises. It offers a wide range of products, including CRM software and social publishing tools.
A content studio is also available that allows businesses to access a collection of pre-made graphics and templates that can be customized into custom designs.
This means you don't have to spend hours designing new graphics or writing unique pieces of content. Instead, you can concentrate on creating compelling content that speaks directly for your audience.
Marketo makes it easy for you to upload videos and images to your blog posts. This visually enhances your blog posts and increases reader engagement.
Marketo won't allow you to edit your image or video files.
Trello: Content marketing platform#2
Trello is similar with Kanban boards in project administration. Both feature task lists that users can assign to each other and track progress.
Trello lets you set up boards for each person on your team and assign specific responsibilities. It also provides a convenient workflow for sharing information between workers.
Trello isn't dependent on any special software, unlike Kanban boards. You can use it on practically any device.
Trello is a great way to invite people and collaborate on projects without having access to sensitive data.
You can also create a private board to share only the essential information to the people who are required to complete a task.
Google Suite Content Marketing Platform 3
Google offers a range of products tailored to business owners. Google Docs, Sheets and Slides are all part of the company's G Suite.
This application is not free. Each user must be paid individually. However, if you are planning to use them all for different purposes, several plans start at $5 a month.
You would need two licenses if you wanted to create a document or embed a link from another site.
But if you want to just create one document, it is possible to do so free of charge.
A significant advantage of using Google tools is that they integrate well with other apps like Gmail. Google tools integrate well with other apps such as Gmail, so you can send links to documents by email and store data efficiently in Google Drive.
Hubspot Content Management Platform 4
HubSpot is an extremely popular web-based marketing tool, which offers a variety of functionality.
It allows users to manage many aspects of their blogs, landing pages and websites through the platform. Users can track conversions and create automated email campaigns.
HubSpot also integrates with Salesforce, WordPress and other platforms so that you can connect them all.
One of the most valuable features of HubSpot is that it integrates with over 200 different third-party apps. This allows you automation and reports generation based on real-time statistics.
You won't have the ability to publish content directly via HubSpot. However, you can export it to many formats, such as HTML, PDF, Word.
HubSpot has a free version that allows you to test pricing. HubSpot offers a free trial version. However, you can upgrade to a paid account to gain unlimited access.
HubSpot has everything you need, whether you're looking for an eCommerce platform or a blog platform.