According to content marketing stats, 97 percent of all blogs are powered by WordPress, an easy-to-use platform that attracts content specialists of all sizes. Brands prioritize social media and online community over other marketing efforts. In fact, 43% have increased their resources in this area. 26 percent spent more time talking to customers and 18% reread buyer personas. These stats demonstrate that human connections and social marketing are more important than ever. They also show that marketers are shifting their customer journeys in order to better understand and serve their customers' needs.
Social media
To market your business on Social Media, you must know how to reach the right audience. Social media stats show that 68% adults have profiles on at least one social network. You'll notice that the users are relatively young. 44% of those aged 8-11 use at least one social networking site. This number increases to 90% when you consider people aged 12-15 years.
Blogs
Although content marketing is becoming more popular, marketers aren't focusing enough attention on blogs as a source of valuable content. A recent study revealed that 71% respondents read blogs at one point in their purchasing journey. More than seventy-five percent of respondents also read infographics as well as case studies. The annual publication of 2.5 billion blog articles is anticipated by 2021. Blogs can also be used to increase search engine rankings and create content at a low cost.
Video short-form
There are some statistics that you need to be aware of when it comes video content marketing. A lot of people have adopted short-form videos as a mainstay of entertainment. This is great news for brands because this market could be very profitable. It is important to note that consumers will abandon services if the advertisements are not skipped.
SEO
Images are crucial for content marketing. They add aesthetics, engagement, and knowledge to content. According to SEO Stats of Moz, images receive 3% of clicks on Google search results. The number of people using search engines is growing steadily with 15% of US internet users performing at least one query daily, 45% per week, and 68% a month. It is important to note that HTTPS websites make up the majority of Google search results. There is also a slight correlation between SEO (HTTPS) and Google Search Engine Optimization. HTTPS websites are faster loading and more secure. Google has added it to its ranking algorithm in 2014 so if you have a website that uses it, you are likely rank higher than those who don't.
Average word count of blog posts
A blog post in content marketing usually has between 1000-2000 words. SEO is best when there are more words about a topic. CTAs can be more likely if the posts are longer. For a complete review, however you may be able to go beyond that. If you are writing about an iPhone then you need to write at least 4,000 words. This is called a pillar page.
Content marketing costs
In calculating the CAC, content marketers need to consider the lifetime of their content. Some content may last for years, while others will only rank for a few months. While the costs of paid advertising and promotion will increase the CAC of your content, you can scale them to get similar results in less time. Although they can impact your CAC, additional costs such as freelancers, creatives, and technology are important. Salaries are often the largest cost of content production.
Sales impact of content marketing
Content marketing has a significant impact on sales. Its success lies in the benefits it provides to customers. Great content can create positive brand experiences for visitors, compel them to buy your products, and reinforce their good brand impression. It can also be shared on social media. How does content marketing work? These are some helpful tips for your content-marketing strategy. Learn more about content marketing to see the benefits and maximize your success.
FAQ
What makes content marketing work?
Yes! Hubspot states that Content Marketing is now the number one digital marketing channel for lead generation.
Why is content so important
Any digital marketing campaign needs to include content. You must create quality content to attract new customers. Blogs are the best way of doing this. Blogging allows you to build authority within your niche. This makes you more trustworthy. This trustworthiness gives you credibility, which leads to higher search engine rankings. Organic searches are more popular than search engine rankings.
What is one of the main goals of content marketing?
Content marketing aims to create valuable and relevant information for customers. This should be done through different channels such as email campaigns, blog articles, white papers, etc. Your audience should be able to see the value you are providing.
How to Use Blogging To Generate Leads For Your Business
B2B leaders understand the importance of online leads for their success. Many businesses fail to convert website traffic into qualified leads, despite the fact that they know this. Here are five reasons why you might not be generating qualified leads.
Reason 1: Your website is not optimized - Even if you have a blog, it's not making money! Blogging is an excellent way to get new customers. But, your blog posts must solve the problems of your target audience. Otherwise, you won't be making any money.
You can make sure your blog is profitable by optimizing it according to search engine guidelines. Also, ensure that it uses keywords people are searching. This improves the likelihood that visitors will find your blog post.
After they find your blog article, make sure that you offer value by answering their queries and providing solutions as soon as possible.
Keyword Toolbox, a keyword research tool that allows you to search for keywords, is the best way. Next, add these words to your page title and meta description. Add them to the body text.
CTAs (calls to action) should be included throughout your blog. CTAs can also be used to encourage readers take specific actions like signing up for your newsletter and purchasing a product.
These actions increase sales and give you insight as to what types of information users are most interested.
To get started blogging, check out our guide on How To Start A Successful Blog.
Reason 2 - You don't know how to write. But once you start writing, the ideas will come quickly. Then they stop!
It takes time and effort to establish yourself as an authority in your niche. Writing about topics that are relevant to your clients is key to this success.
Writing should answer the question "Why should you hire me?" Writers should keep their focus on solving problems.
This will make you stand out among other businesses who may only be trying to sell products.
In addition to helping your prospects, your blog needs to be helpful to them. You can also use your knowledge to educate others. For example, you could talk about the latest trends in your industry or share tips for saving money on home improvement projects.
Your viewers will appreciate the links to relevant resources. These resources could include articles, videos, podcasts, and/or podcasts written by experts in the field.
Reason 3: You don't have any clients, and you don't want them - all you need is to make more sales now!
Building a business is not an easy task. It takes time and trust to build relationships with your target customers.
But, you don't have to spend hours creating content if it's not something you want to do. Instead, post ads on social networking sites like Facebook or LinkedIn.
Make sure your ads are targeted at the ideal client to save money and avoid ineffective advertising. One example: If your website design company has many female clients, it is likely that you also have many male clients.
Instead of targeting all men you could target women based on their location, age, income, and other factors.
When you've set up your ad and received a click-through, send a message to your customers.
It doesn't mean that you have to pay for everyone who visits your website. Some sources of traffic are more lucrative than others.
For example, you could host a contest for new subscribers who sign up via email. Or you could give away gifts to those who sign-up for your mailing address.
The key here is to find creative ways to attract visitors without spending too much money.
Reason 4: You Can't Afford To Advertise - You Are Too Busy Running Your Business To Spend Time Advertising It - But That Doesn't Mean You Shouldn't Do It!
Prioritize your work over your company. For example, if you are too busy running your business to advertise it, then you won't be able to grow.
You might feel overwhelmed at the sheer amount of tasks you have daily.
Start by organizing. One hour per week is enough to review and organize the tasks you need to complete during the week.
You'll find it much easier to manage your other tasks when you start.
Is content marketing worthwhile?
Content marketing is an essential part of any online business strategy. It's also a powerful way to promote your brand. Content marketing isn't just for customers. It makes your brand stand out from others.
Content marketing involves creating valuable content that people want. By using content marketing as a core component of their digital marketing strategy, the most successful companies are able to reach their target market.
How can I improve the content marketing strategy of my company?
You can improve your content marketing strategy by focusing on audience, content, and distribution. Understanding your ideal customer is the first step to improving your content marketing strategy. Next, understand where your customers hang out online. You can then tailor your content for them once you have this information. You must also develop a distinctive voice and style that sets you apart from your competitors. The third step is to determine how to best distribute your content.
Statistics
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
External Links
How To
Why should you create a Content Marketing Plan? Why Not Now?
At first, content marketing may seem overwhelming. The truth is that you don't need all of the tasks at once. Start small.
Begin with one thing at a time. Do not try to do too much at once. You will end up wasting time and not making any progress. Instead, keep your eyes on one thing at once until you have it mastered.
Start Small. You don't have to perfect every aspect of content marketing today. You should focus on one part of content-marketing at a time. As you get more comfortable, you'll naturally expand your efforts.
Learn from past successes. You can build on your previous successes by leveraging your existing network. Reach out to influencers in your industry and ask if they'd be willing to promote your content. Create an event and invite bloggers.
Even if you have never written any content before, you should start. Start with something easy. You might write a blog, host a webinar or just hold a Q&A session. Whatever you choose, make sure you can measure its effectiveness.