Content marketing is an essential element of top of funnel marketing. Content marketing is essential for top-of-funnel websites. Its goal is to draw visitors, build brand awareness, and establish a relationship. Convert these visitors into qualified leads is your secondary goal. Videos that are transcribed and indexed via search engines can be great content marketing tools. Instructive infographics can be created, as well as explainer videos and videos that include infographics.
Informational content
When implementing a top of funnel marketing strategy, your content must have two primary goals. It must attract your audience's attention, and then establish a relationship. Once they've established a connection, your secondary goal should be to convert them into qualified leads. For example, a company that makes anti-cyberattack software might create a blog series or white paper about the best practices for hardening corporate defenses and defending against phishing attacks. To do this, you should avoid making a sales pitch and focus on creating content that highlights a need and a solution.
Inspirational content
Inspiring content that aligns with your brand is the best type of top-of-funnel marketing strategy. Be specific but not too specific. Your audience will buy if you create content that is inspirational and aligned with their concerns. If you offer lessons on the piano, for example, you could give away a guide to success. This will get prospects down the funnel, and hopefully to the checkout page.
Infographics
Using infographics to share information on your site can boost your SEO rankings and increase website traffic. These visual presentations stand out on social networking sites such as YouTube and Twitter. Micro Focus has recently revealed that we consume billions worth of internet content daily, including 500,000,000 tweets, 4,000,000 hours of video on YouTube, and 4.3 Billion Facebook posts. Infographics are an excellent way to break through the clutter and help your website rise in the rankings.
Video content
Video content can be a powerful tool for businesses looking to expand their customer base. These top-of-funnel customers have never heard of your brand and are eager to learn more. You can educate your customers and give them enough information to be interested in your business with video content. The goal of video content is to raise awareness and convert warm leads to customers.
Model of hub-and-spoke
In the top of the funnel, the hub is the core piece of content that drives prospects and customers to the spokes. These pieces are typically informative and aim to lead readers to the spokes and hub. Marketers need to ensure that hubs and spokes offer the greatest value. Hub pages must be detailed and thorough, and spokes pages should be targeted to longer-tail keywords. A well-organized hub webpage will include visual elements that can raise its content.
Social media updates
Make sure you diversify your audience when creating social media updates for top funnel marketing. This will improve your campaigns' stability and offer more opportunities for testing. Even though your initial goal was to increase revenue, this may change to be more about the customer's experience. You must keep in touch with your potential customers until the time they are ready for you to sell. Social media updates can help achieve this goal.
FAQ
Why do I need a Content Marketing Strategy? Why not send out emails or share social media updates?
There are two main reasons why you might not want to use a Content Marketing Strategy.
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You may think that social media posts or email marketing is enough to get people talking.
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If you've never tried email marketing, or posted on social networks, it's easy to assume this type of content is not feasible.
Both of these assumptions are wrong.
Email marketing, as well as social media posts, can be excellent ways to communicate with prospects or customers. However, they aren't enough by themselves.
You can't rely on an email campaign to reach your goals. It should be part of a larger strategy. Social media posts are not enough to achieve your goals. They must be part of a comprehensive plan.
This is where the Content Marketing Strategy comes into play. You can control your entire content creation process by having a clear strategy.
As a result, you'll be able to spend more time focusing on other essential aspects of running your business, like growing your audience and increasing conversion rates.
Although there are many benefits to a Content Marketing Strategy it does not mean that it is easy.
However, a strategy is a key to success.
What is strategic content marketing?
Content marketing refers to the art of creating quality content that can be shared across all channels. It's all about giving people exactly what they want. This understanding is key to the success of any company.
Strategic Content Marketing ensures you give them exactly what they need at the right time.
Listen carefully to what people think and get to know their interests. Next, you need to create high-quality content which answers their questions or solves their problems. This builds trust, loyalty, and ensures that you are always in their minds when they need your product/service.
Content marketing: Where do I begin?
Start by identifying the audience. Who are they? What are their needs? What can you do to help them? Once you know who you're writing for, you can determine where to focus your efforts.
How do you measure success with content-marketing?
There are many different ways to evaluate the effectiveness your content marketing strategy.
Google Analytics is a good tool to measure your progress. This tool will allow you to see from where your targeted traffic comes and the pages they visit most often.
It also shows you how long each visitor stays at your site before they leave.
You can use this information to improve the content you create to grab people's attention, and keep them interested for longer periods of time.
Another method of measuring the success of your content marketing efforts is to ask yourself these questions:
Is my email newsletter providing any value to my subscribers? What proportion of my mailing list has become paying members? How many people have clicked through my landing page? Are click-throughs more successful than other types of conversions?
These are important metrics to monitor and track over time.
A third great way to measure the success of content marketing is to count how many people share your content through social media.
If you're not doing that already, consider starting now. This could make the difference between being noticed and not being seen in your industry.
Statistics
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
External Links
How To
Why do you need a Content Marketing plan? Why Not Now?
You may feel overwhelmed when you first get started with content marketing. The truth is that you don't need all of the tasks at once. Start small.
Take one step at a time. You risk wasting your time and making yourself sick if you do too many things at once. Instead, concentrate on one thing at time until mastery.
Start small. Don't stress about perfecting every aspect your content marketing plan. Concentrate on one aspect of content marketing at the time. As you become more comfortable, your efforts will naturally grow.
Don't forget to build on your past successes. If you've already developed a strong reputation and following on social media, then why not leverage your existing network? Reach out to influential people in your industry to ask if your content would be promoted. You can also organize an event and invite bloggers.
Even if you have never written any content before, you should start. Start small. Maybe you'll write a blog post, launch a webinar, or even just host a live Q&A session. It doesn't matter what, be sure to measure it.