When deciding on your social media advertising strategy, there are many factors to consider, including user demographics, video content and mobile devices. To make the most of your advertising efforts, analyze user behavior across all these channels. This will ensure that you maximize your return. Read on to learn about the most important statistics and insights for your brand's success. These statistics will enable you to decide which strategies are best for your brand.
Mobile devices
The number smartphone users is steadily increasing. In 2017, 85% of internet users owned smartphones. This is a big increase on the 35% of smartphone owners who had smartphones a year before. This new group of smartphone users tends to be younger, college-educated, and high earners. Urban mobile phone users are also found in cities. Women and men have roughly the same number of smartphones. Marketers should consider the demographics of device users when deciding which channels to use to convert them to customers.
Shoppers are the most frequent use of a smartphone among those who consume media. Mobile users spend more than four hours using their phones. Most mobile users are ready to buy and more likely to make a purchase than their desktop counterparts. The number of mobile devices will surpass desktop internet usage by 2020, and in 2020, over 40 percent of all ecommerce will be done on mobile devices. Additionally, fifty per cent of smartphone owners use their phones before they brush their teeth.
Shared video content
When it comes to social media, video content has the power to drive more engagement and shares than any other type of content. In fact, statistics show that video content is more likely to generate more responses than any other type of social media content, according to breadnbeyond. These are key statistics that will help you plan your next social media strategy. You can read on to learn about the benefits and how you can start using video marketing.
There are more online video viewers than ever before. Additionally, consumers are engaging with brands via videos. Biteable estimates that more than 2 billion people watch online videos every week, which is almost half of all internet users. This is a positive sign for marketers as most of these users have a high level of financial stability and are young. YouTube users spend on average 1.3 hours per day watching videos.
Ad frequency
It is important to identify differences in ad frequency data between campaigns for the purpose of determining which campaigns work best. You can easily modify your ads by identifying the campaigns that are producing the highest results. Below are some ways to segment ad frequency data by campaign. You can visualize the differences by using a bar diagram. You can also use an Excel sheet to track the statistics for each campaign. It is also important to keep track of changes in your statistics by campaign.
Social media networks have their own algorithms which determine the best time to post and the reach for posts. In order to get organic reach on Facebook, you can't use multiple posts per day. It is now much more beneficial to publish a single update for a specific audience. Similar results were observed with LinkedIn, Twitter, Instagram. Facebook is more successful with a single post in the middle of the day. Instagram is also more inclined to post videos than live video.
User demographics
You can target your audience better by using social media advertising user demographics. For example, in the last four years, the percentage of people aged 25-49 on Facebook has almost doubled. Twitter users are also younger. 26% (or 26%) of its user base, is between the ages 30 and 49. Instagram's userbase is also younger. 35% have between 25-34 year olds, while 30% have between 18-24. Depending on the product or service you are offering, demographics are essential when it comes to creating a marketing strategy.
It may seem overwhelming, but user demographics can be used to determine the best social media platforms to reach your target audience. Understanding your audience is the first step. You need to know who your target audience is and what age groups they are most interested in. A survey found that approximately two-thirds (or more) of Americans spend at least two hours per day on social media. This is a significant number to keep in mind as you choose which social media platform.
FAQ
How to use blogging to generate leads for your business
Leading B2B companies know how important online leads are for their success. Yet, despite this fact, many businesses struggle to convert traffic into qualified leads. So if you are wondering why this happens, here are five reasons you may not have been generating effective leads.
Reason 1: Your website is not optimized - Even if you have a blog, it's not making money! Blogging can be a great way of attracting new customers. If your blog posts don't solve problems for your target market, you won’t make money.
Optimize your blog so it can be profitable. This increases the likelihood of people finding your blog post.
Once they've found your blog, you need to provide value by answering all their questions and offering solutions right away.
Keyword Toolbox, a keyword research tool that allows you to search for keywords, is the best way. You can then add the keywords to your page title or meta description, as well as to your body text.
CTAs (calls to action) should be included throughout your blog. CTAs encourage readers to take action, such as signing up for your newsletter, or purchasing a product.
These actions increase sales and give you insight as to what types of information users are most interested.
To get started blogging, check out our guide on How To Start A Successful Blog.
Reason 2 - You don't know how to write. But once you start writing, the ideas will come quickly. Then they stop!
It takes time to build a reputation and establish yourself as an expert in your field. To do this effectively, you must write about topics that interest your potential clients.
Your goal in writing is to answer "Why should I Hire You?" Keep your eyes on the problem when you write.
This will help you stand apart from other businesses that are just trying to sell products.
In addition to helping your prospects, your blog needs to be helpful to them. Your expertise can be used to educate others. You could share your knowledge about current trends in your field or tips on saving money on home improvements.
Provide links to other resources that will help your viewers learn more about these topics. These resources could include articles, videos, podcasts, and/or podcasts written by experts in the field.
Reason 3: There are no clients. You don't need them. You just need to sell more.
It takes time to build a successful business. Building trust with your target market takes time.
However, you don't need to spend hours creating content if you aren't ready to connect with potential clients. Instead, place ads on social media websites like Facebook and LinkedIn.
In order to avoid overspending on advertising that is ineffective, make sure you target the right demographics for your ideal client. A website design firm will most likely have many female clients.
Instead of targeting all men you could target women based on their location, age, income, and other factors.
After creating your ad on the internet, follow up with a message sent to potential customers.
Keep in mind that not everyone visiting your site must pay. Accessible traffic sources can bring in more sales than paid.
A contest could be held for subscribers who sign up by email. You can also give gifts to those who sign up for your mailing list.
Here's the key: Find creative ways to draw visitors without spending too little.
Reason 4: Advertisement is not feasible - you are too busy running your business to spare the time.
Prioritize your work over your company. For instance, if you are too busy managing your business to market it, you will not be able to grow.
You might feel overwhelmed by all the tasks you have to do each day.
Start by organizing. You can set aside an hour each week to review your work and plan what you should do during the rest.
You will be amazed at how easy it is to handle everything once you get started.
Why is content so crucial?
Content plays a key role in any digital marketing campaign. Create valuable content if you want to attract customers. This is best done through blogging. Blogs help you establish authority in your niche and make you more trustworthy. You can build trustworthiness, which increases your search engine rankings. And when you rank high, you get traffic from organic searches.
Why would you need a content strategy in marketing?
Content marketing is more than just creating quality content. Instead, it's about engaging with people on an emotional level, helping them solve problems, and building relationships. This requires an advanced understanding of how people interact online.
This is exactly the purpose of Content Marketing Strategy. Content Marketing Strategy provides insight into the psychology of customers to help you engage best with them.
It also helps you improve your conversion rates to increase your profits.
However, why would you choose to invest in Content Marketing Strategy when there are many other options available?
Content Marketing Strategy is far more effective than any other type of marketing.
A well-executed Content Marketing Strategy will help you build brand awareness and sell products.
Should I hire a content marketer to write my content marketing?
No! To produce content for your business, you don't necessarily need to hire a professional author. There are tons available online that can assist you in getting started.
How does Content Marketing work?
You know what someone is searching for when they visit your site. Great if they find what they are looking for. If they don't, they'll move on to the next provider. Content marketing helps you provide useful and valuable information that answers questions and solves problems. This content is easily accessible across all channels (email, social media, etc.). so people will always have access to it.
Statistics
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
External Links
How To
Why Make A Content Marketing Strategy? Why Not Now?
It is easy to feel overwhelmed when you start content marketing. It's not necessary to tackle all the tasks at once. Start small.
You should start with just one thing at a given time. It is possible to get overwhelmed and lose your progress if you try too hard. Instead, you should focus on one task at a time until it is mastered.
Start small. Don't stress about perfecting every aspect your content marketing plan. One piece of content marketing should be your focus. As you become more comfortable, your efforts will naturally grow.
Learn from past successes. Your social media following and reputation are already established. Why not use your existing network to help you grow? Reach out to influencers in your industry and ask if they'd be willing to promote your content. Create an event, invite bloggers to it.
Start somewhere even if you've never made content before. Begin with something basic. Start with something simple. No matter what, you should measure its success.