An average open-rate is the amount of emails that are opened each day by a recipient. Emails that bounce do not count towards the average email open rates. Sending 90 emails will result in 30 emails being opened. However, 33% of your leads are likely to open the emails. This can be avoided by making sure your email addresses have been double-opted in. This ensures that you only allow people to confirm their desire to receive your emails.
GetResponse
Email open rates vary widely from company to company. However, a strong email open rate doesn't necessarily mean that your email will be received with high click-through rates. For instance, an industry in health and beauty may have a 23% email open rate while an internet marketer might only see a 15% rate. The best way to know your own email open rate is to benchmark it against other companies and industries. It is hard to find reliable data about email open rates.
Campaign Monitor and GetResponse track open rates and click through rates for email campaigns. Campaign Monitor found that email sent in the middle of the week had higher click-through rates than emails sent on Friday. A second interesting finding was the effect of frequency on engagement rates. It was found that only one newsletter per week had the highest open rates, and the highest click-through rates. This study indicates that emailing on Tuesday is the most effective day to send out emails.
GetResponse benchmarks
One of the most popular international email marketing companies, GetResponse, recently released a report that shows benchmarks for the average open rate of email. This data was generated by the company using more than 4 million email messages. Campaign Monitor released similar benchmarks, but their results were very different. GetResponse’s report is an excellent resource. However, it is better to use your own data.
Email marketers face stiff competition in their inboxes. Email open rates for internet marketing have risen to 15% and 23% respectively in the beauty and health industries. Email open times vary widely by industry. The average for each industry is also different. While email open rates are important to determine the performance of your marketing campaign, it is not enough to merely look at benchmark data. Your own open rates and other important metrics must be increased. There are many tips to help you increase your open-rate.
Keap data
Keap Data can increase your average email open rate by increasing the use of their data. Keap data's email marketing software allows you to send over 1.1 billion emails per month with an open rate of 20%. This is significantly higher than the industry standard. Keap makes email advertising simple and easy to track using data collected through a variety of tools. Email marketing automation is available and integrated A/B testing is also offered by Keap. You can also use their auto spam filter and intelligent email sends that are based in proven algorithms.
The company offers several pricing plans to suit all budgets. The first 500 emails broadcast cost only one user license. Additional 1,000 contacts will cost you $30 per month. Dependent on how many contacts are being used, discounts may be available. Keap also offers an array of tightly integrated customer management tools, including marketing campaigns and sales pipelines. They also offer appointment management, metrics, and invoicing.
FAQ
Do I really need to hire an agency to do content marketing?
No! You can create high-quality content with many tools online. A premium price is also a common charge for agencies.
How can I determine success with content marketing
There are several ways to gauge the effectiveness of content marketing efforts. One method is to count the number of people who visit your website. The other is to see how many leads you generate.
How long should I expect my content marketing campaign to last?
This will vary depending on industry and the type of product/service offered.
One example is if your company sells shoes. You might spend one month designing a new model. This could be an example: You launch a new product in August. Then, you continue to improve it throughout the year.
If you're selling clothing, you might design one look for fall and another for spring. Keep your audience interested in new products and keep them coming back for more.
Your goals will dictate how long your content marketing strategy lasts. For small-scale businesses, you may only need to focus on one channel. For larger companies, you may need to consider multiple channels to reach a broad target audience.
How much does content marketing cost?
Prices for content marketing vary depending on whether the solution is outsourced or managed by you. Outsourcing content management services is typically cheaper than hiring full-time workers, which allows you scale quickly when your needs change.
HubSpot research has shown that outsourcing content production costs $5 per lead for B2B companies, compared to $22 for consumer brands.
You can find many free tools on the internet that will help you create content that converts.
You have many options to optimize content for search engines such as Google and Bing. For example, you could write original articles and guest post on blogs. Or, you could curate content form other websites or reuse existing materials.
If you go down the route of self-produced content, you'll need to learn how to produce great content. But once you master it, producing content will be relatively easy.
First, create simple landing page using WordPress. Next, start building your site. By doing this, you can gradually build up a portfolio.
Do I need to have a team of people or can I do the content marketing myself?
Your ability to pay for it, your skill set and your experience are all factors that will impact the answer. If you don’t have enough resources to hire someone for content creation, distribution, optimization, and maintenance tasks, you’ll need to learn how it’s done yourself.
You should not attempt content marketing without support.
An excellent content strategist or agency will help you save time and money, while delivering results quicker.
You will not succeed if you aren't willing to work hard, provide high-quality content every day and stay on top of the changing trends. A solid content plan is essential.
How can I improve the content marketing strategy of my company?
Content marketing strategies can be improved by focusing more on the audience, content and distribution. Understanding your ideal customer is the first step to improving your content marketing strategy. Next, understand where your customers hang out online. Once you have this information, it is possible to tailor your content so that they are interested in what you are offering. The second step is to create a voice and style that differentiates you from the rest. The third step is to determine how to best distribute your content.
Statistics
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
External Links
How To
Why do you need a Content Marketing plan? Why Not Now?
It is easy to feel overwhelmed when you start content marketing. It's not necessary to tackle all the tasks at once. Start small.
Take one step at a time. You risk wasting your time and making yourself sick if you do too many things at once. Instead, concentrate on one thing at time until mastery.
Start small. Don't be too concerned about perfecting every aspect in your content marketing strategy today. Focus on one piece of content marketing at a time. You will find that you become more comfortable with your content marketing efforts.
Learn from past successes. You can build on your previous successes by leveraging your existing network. Reach out and ask industry leaders if you'd like to have your content promoted. You can also organize an event and invite bloggers.
If you've never created any type of content before, then you should still start somewhere. Begin with something basic. Perhaps you will write a blog post or host a webinar. Regardless of what you do, ensure that you have the ability to measure its effectiveness.