To measure the success and effectiveness of your B2B content-marketing efforts, it is essential to understand how to do so. If you are unsure, you can refer to examples like GE's online magazine or CMI's podcast. Or you can read the blog of HubSpot or WeWork. Both companies regularly publish useful content. In either case, you'll see that they're generating leads through their content.
GE's online magazine
GE's online magazine is a perfect example of B2B content marketing that serves a practical purpose to its audience. The magazine, "The Txchnologist," is an online magazine that focuses on the latest technologies and advancements in GE's business while also addressing wider technology issues. The company has been a well-known resource for technology lovers around the world. This approach to B2B content marketing has led to the growth of an audience of loyal readers and prospects.
GE's content and products are as diverse as their content. Its scientists, engineers, and thinkers produce compelling content for the general public. The company partnered closely with Wattpad to produce a series of eight podcasts, "The Message," which has topped iTunes's charts. It's not an obvious example of B2B content marketing, but it certainly works. It's clear to see why.
CMI's podcast
In addition to the podcast's regular content, the CMI offers a recurring "Rants and Raves" segment and a podcast on b2b content marketing best practices. Interviews with Joe Pulizzi, founder of CMI, and industry experts offer valuable insight into what works and doesn't. Nearly five million people listen to the podcast each month. The topics range from best practices in content market to past examples.
CMI research shows that B2B content marketing can help companies of all sizes. A majority of marketers across all sizes report high content marketing success, with between 30 and 27 percent reporting it. Outsourcing is a great option to produce content. This trend is increasing in B2B content marketing. By 2021, 81 percent will be outsourcing this option. That's an increase of 66% last year.
WeWork's blog
B2B content marketers might find WeWork's blog to be an interesting example. Although you might mistakenly think that the blog is consumer-focused, it's actually targeted at entrepreneurs who are reinventing the world. Content marketers will have to face the topic as the gig economy grows in popularity. For this reason, we recommend you consult the company's blog as a guide to your strategy.
A B2B blog, or business-to-business, should have a beginning, middle, and end. The goal is to provide valuable content for a target audience. A reader will be more inclined to share the post if it is helpful. And, as a bonus, it's fun to read. Here are some tips for using a blog to promote business-to-business content.
HubSpot's blog
HubSpot blogs are the tactical Wiki of digital marketers. This blog offers everything you need to start content marketing. HubSpot blogs are frequently updated. Here are some of the top posts. Read them for tips on how to maximize the effectiveness of your blog. Content marketing is essential if you want to optimize blog content and increase search engine rankings.
HubSpot blogs designed for B2B companies include many soft CTAs and are well-curated. Some articles may contain links to product pages. HubSpot uses templates as their primary lead magnets. Many HubSpot posts include a soft CTA. Along with three to six other related articles, you can see the original post date and whether or not it was recently updated. It's difficult to tell whether these articles were hand-curated or not.
FAQ
What are the differences between content strategies?
Content strategy can be described as a broad term that covers all aspects of creating, managing, distributing, measuring, and optimizing content for digital channels. This includes not only what you post on social media sites like Facebook and Twitter, but also what you highlight on your website, blog and other online properties.
Content strategy is important because it defines how you decide where you focus your time and effort, which content types you should use, and what type of messages you send to your audiences.
It is about understanding how content fits within the overall business goals to help you achieve them.
What's the main purpose of content marketing
Content marketing provides valuable and relevant information to customers. This can be done via email campaigns, blog posts, white papers, and other channels. Your audience should be able to see the value you are providing.
How does content market work?
Content Marketing is a way to create engaging, valuable content that offers value.
When you provide helpful information, solve problems, entertain, or engage your audience, you build relationships with them. Positive messages from trusted brands are more popular than negative ones.
Things that are interesting to them are what people enjoy reading. Your readers will keep coming back for more when you write something interesting.
Your content should inspire people to act - whether they are buying your product, signing on for your newsletter, visiting you website, or sharing your article via Social Media.
Writing compelling copy that engages and informs your target audience is key to content marketing success.
What length should my content marketing last?
It depends on your goals. Many businesses seek short-term results. Others are seeking long-term growth. We recommend that you begin with three months worth of consistent content creation, and then review your work after that time.
Statistics
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
External Links
How To
What are the best content marketing platforms?
No platform works well across every industry, but most industries have at least one tool they prefer to use. Hubspot has been demonstrated to increase conversions by nearly half, making it a widely-used tool for marketers.
All tools are not created equal. Some tools provide better analytics tracking and some allow for easier collaboration among different teams. Other tools have features like A/B testing, which may help you improve your content marketing ROI.
Consider the following before you make a decision about a particular platform: What are the pros/cons of each? Will it meet my needs now? What about in two years?
Entrepreneur Magazine lists the top five content-marketing platforms.
Marketo Content Studio: Content Marketing Platform #1
Marketo is a social media management platform for enterprises. It provides a variety of products and services including CRM software, social media publishing tools, and analytics dashboards.
A content studio is also available that allows businesses to access a collection of pre-made graphics and templates that can be customized into custom designs.
This means you don't have to spend hours designing new graphics or writing unique pieces of content. Instead, you can focus on generating compelling content that speaks directly to your audience.
Marketo makes it easy to include images and videos in your blog posts. This improves the visual appeal of your posts and encourages readers to engage with them.
The downside is that if you want to edit your video or image files, you'll have to upload them to Marketo first.
Content Marketing Platform#2: Trello
Trello is similar with Kanban boards in project administration. Both provide lists of tasks which can be assigned to users and monitored for progress.
Trello lets you set up boards for each person on your team and assign specific responsibilities. Trello allows workers to easily share information.
However, unlike Kanban boards, Trello doesn't require any special software to run. Trello can be used on almost any device.
Trello makes it possible to invite people to collaborate on projects.
This allows you create a private group and give only the most essential details to those who must know them in order to complete a task.
Google Suite Content Marketing Platform 3
Google offers many products that are specifically tailored for business owners. Google Docs, Sheets and Slides are all part of the company's G Suite.
These applications aren’t free. You'll need to pay per user. You can use them for multiple purposes with many plans starting at $5 per month.
To create a new document and embed a link to another website, two licenses would be required.
You can create one document for free if you only need it.
Google tools can be integrated with other apps such as Gmail. This is a huge advantage. Google tools can be used to send documents links via email, and you can store data in Google Drive.
Hubspot 4 Content Marketing Platform
HubSpot is an extremely popular web-based marketing tool, which offers a variety of functionality.
The platform allows users to manage all aspects of their website, landing pages, blogs and other websites. Users can track conversions and create automated email campaigns.
HubSpot can also be integrated with Salesforce or WordPress so you can connect to all three.
HubSpot integrates well with over 200 third party apps. This is one the most attractive features. This allows you to automate processes and create reports based upon real-time data.
Although HubSpot won't allow you to publish content directly, you can export it in many formats, including HTML and PDF.
HubSpot offers a free trial version when it comes to pricing. But once you upgrade to the paid account, you get unlimited access to everything.
HubSpot has everything you need, whether you're looking for an eCommerce platform or a blog platform.