These steps can help you make the most out of your Facebook Business Page. Start by filling out as much information about your business as you can. The more detailed information you can provide, the better for your users and the Facebook algorithm. Facebook covers and profile photos are essential visual elements. You should add more to them than a logo. You can add videos to your cover photo.
Optimize the profile picture and cover image for different dimensions
Optimize your profile photo and cover photo for different dimensions when building a Facebook Business Page. Your profile picture will be placed on top of your cover photo. You'll need to ensure that your profile picture doesn't obscure any important information. To modify it, hover over the bottom-right corner.
Your profile picture and cover photo can both be used in different sizes to create a Facebook Business Page. For desktop users, the cover photo should be 820 pixels wide and 315 pixels tall. Mobile users should have 640x360 pixels. Facebook will stretch images that are smaller and blurry. Make sure you choose the right image size, and save it as an PNG file.
Add a "Call-to-Action" button
Your Facebook page should have a call to action button. This will encourage your visitors to download apps and purchase tickets. Facebook's call-to actions buttons can be easily added by Page admins and editors. It is a great way for people to take action and you can track how many people click it.
It can be difficult to adjust the location of the CTA button on your Facebook page, depending on which type you are using. Before you place the button on your company's page, it is best to test it. You can also choose from different options depending upon the action you'd like visitors to take.
Create a compelling brand story
Your Facebook business page must have a compelling brand story. A brand story is a brief description of your company's vision, mission, and values. Your brand story should also tell your audience why they should value what you are selling. A compelling brand story has six key elements that make it a compelling read. Here are some ideas to help you create an engaging story.
A great brand story connects all of the products, experiences, and services that a company has. It makes a connection with the people who are looking for it. It also connects your brand promise with the aspirations you have. It is essential to tell a compelling brand story that engages and keeps people coming back for more. This guide walks you through each step of creating a compelling brand story.
Select a business category
Facebook will allow you to add as many categories as you like, but it will not remove existing ones. It is best that you choose as specific a type of category as possible. Although three categories will increase your page's rank on Facebook, you are allowed to add as many categories as you like. The categories are listed in drop-downs. Fill in the details about you business. Depending upon the nature and location of your business, you may need to add a phone or postal address.
First, select a business category. You can create pages to promote local businesses, artists, causes and brands. A page can be added for entertainment. You should pick a category that's related to your product or service. This is especially important for small businesses. If necessary, you may also include a page about a nonprofit organisation.
Upload a cover clip
If you want to make your business page stand out, upload a cover video. A cover video is a great way of advertising your product or service. It can last as much as 90 seconds. Be concise and only focus on the most important points of your business in your video. Include a CTA like a coupon, trial offer, website link or coupon. You can set them to play in loop, or as a GIF.
Before you upload a cover video to Facebook, make sure it meets all the requirements. Video must be at least 1080px in resolution and no larger than that. Stock video can be purchased online for purchase and uploaded to your business website. Your cover video should focus on your target audience. An expert videographer can help you create a cover film if you're not confident in creating one.
FAQ
What role does a content strategist play?
Content strategists will help you understand the needs of search engines and what they are looking for. They ensure your site is optimized for search engines, helping you rank high. They also write content for social media websites like Facebook or Twitter. They also write copy to advertise, blog, or website.
A content strategist works closely alongside a marketing department and helps to plan a cohesive strategy for the company's web presence. Content strategists may work on their own but often work in collaboration with the rest to ensure that each piece serves its purpose.
What if I post only links to other sites' content.
Yes! It's known as link building. Linking back to another site's content is a great way to increase traffic to your site. Make sure you only include links from reputable sources.
Is Content Marketing right to me?
Absolutely! Absolutely! Content marketing works for every type of business. Content marketing is great for any business, no matter if you are selling products or services, providing support or training. It allows customers to learn more about your company and keep in touch.
Content marketing is expensive.
It all depends upon the size of your company and where you are at. Many small businesses start out without dedicated resources. But once they grow, they realize that having a solid content marketing strategy will increase sales and improve customer engagement.
A content marketing agency or freelancer can provide a broad range of tools, expertise and support. These professionals can help you identify the problems and opportunities in your company to guide your content marketing plan.
A good content marketing strategy will give you enough money to cover production costs while allowing you to invest in other parts of your business.
Statistics
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
External Links
How To
How do you develop a content marketing strategy?
It is important to first understand the content that you wish to create for your clients. Once you've established your content goals, it's time for you to create the content. This might mean that you need to create an editorial calendar, and plan where the content will be coming from. Every piece of content must have a purpose. It doesn't matter if it's blog posts, social media updates, e-books, or anything else, but they should all serve a single goal.
After you have decided what type of content you want, it is important to identify your target market. So who are they interested in, and why would they care about whatever you're offering them?
After identifying your target market, next comes finding ways to communicate with them. Although social media platforms can be a great way of connecting with people, there are many other options, including videos, podcasts, webinars and webinars.
After you have determined how you will communicate with the market, the next step to take is to determine what topics and types content you want. This goes back to the purpose of writing the content. What problem does it solve Is it useful? It will make their lives easier.
Once you have an idea of the content you are writing, you can start to think about what you want to share. So, do you want to share information on your industry? On current events? Concerning specific products and/or services? This is your focus.
After you have answered these questions, it's now time to combine all the pieces into one complete package.
It is important to make sure that each piece of content you create serves its intended purpose. You don't want to waste anyone's time and energy, so you must build quality into every aspect of your content.
A great content marketing strategy is not complete without many moving parts.