Your B2B content marketing efforts will be more successful if you know how to measure their success. If you're unsure, you can refer examples such as CMI's podcast or GE's online magazine. HubSpot or WeWork have their blogs. Both companies provide interesting content on regular basis. You will see that the content they produce is producing leads in both cases.
GE's online magazine
The GE online magazine is a great example of B2B content marketing, which serves a practical purpose for its audience. The online magazine, called "The Txchnologist," focuses on the newest technologies and advances in GE's business, while also addressing the broader technology landscape. The company is a resource for tech enthusiasts from all over the world and has grown to be a respected one. This B2B marketing strategy has led to a steady growth in prospects and readers.
GE's content has a wide range of products. Its scientists, engineers, and thinkers produce compelling content for the general public. The company partnered to Wattpad and produced a eight-part podcast miniseries entitled "The Message", which rose to the top of iTunes. While it isn't the best example of B2B Content Marketing, it sure works. It's not hard to see how.
CMI's podcast
The podcast features regular podcast content. CMI also offers a "Rants and Raves” segment and a podcast about b2b content market best practices. These interviews with CMI founder Joe Pulizzi and industry experts provide valuable insights into what works and what doesn't. The podcast has nearly five million monthly listeners, and the topics covered range from best practices in content marketing to examples from the past.
CMI research shows that successful B2B content market helps all companies. A majority of marketers across all sizes report high content marketing success, with between 30 and 27 percent reporting it. Outsourcing is a great method to produce content. The trend towards outsourcing B2B content marketing is growing - 81% of marketers expect to do so by 2021, up 66% last year.
Blog by WeWork
WeWork's blog might be a good example for B2B content marketers. Although you might mistakenly think that the blog is consumer-focused, it's actually targeted at entrepreneurs who are reinventing the world. As the gig economy gains traction, content marketers will be forced to confront the topic. As such, we recommend using the company blog to inform your strategies.
A B2B blog, or business-to-business, should have a beginning, middle, and end. The goal is to provide valuable content for a target audience. When it's helpful to a reader, they're more likely to share the post with their networks. Plus, it's enjoyable to read. Here are some tips about using a website for content marketing.
HubSpot's blog
A HubSpot blog can act as the tactical Wikipedia of digital marketers. This blog will help you get started in content marketing. HubSpot blog posts are often updated. These are the most popular HubSpot posts. These posts can be used as a guideline for how to make your blog more effective. Content marketing is essential to optimize your blog and improve search engine rankings.
HubSpot blogs are carefully curated and contain soft CTAs. Some articles may contain links to product pages. HubSpot offers templates as its primary lead magnets. Most HubSpot posts feature a soft CTA. You will see the original date and whether it was updated recently, along with three to six similar articles. It's difficult to tell whether these articles were hand-curated or not.
FAQ
What is strategic content marketing?
Content Marketing is the art of creating valuable content for others to share across channels. It's about giving people the things they want. This is what makes the most successful businesses.
Strategic Content Marketing ensures you give them exactly what they need at the right time.
You have to know what people care about and listen carefully to find out how they think. Then, create high-quality content to answer their questions and solve their problems. This builds trust and loyalty, and makes sure you're always available when they need your product/service.
How long should my content marketing be lasting?
It depends on your goals. Some businesses are looking for short-term results; others are looking for long-term growth. We recommend that you begin with three months worth of consistent content creation, and then review your work after that time.
How can content marketing be measured for success?
There are several ways you can measure the effectiveness and impact of your content marketing efforts. One way to measure the effectiveness of your content marketing efforts is to monitor how many visitors visit your website. Another option is to monitor how many leads are generated.
Should I hire someone to write my Content Marketing content?
No! To produce content for your business, you don't necessarily need to hire a professional author. There are tons available online that can assist you in getting started.
Statistics
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
External Links
How To
Which are the most effective content marketing platforms?
Every industry is different, so there's no single platform that will work for everyone. But most industries have at the very least one tool they like to use. Hubspot's software has been proven to improve conversion rates by over 50%. It is therefore widely used by marketers.
However, not all tools will be the same. Some tools provide better analytics tracking and some allow for easier collaboration among different teams. Other tools have features like A/B testing, which may help you improve your content marketing ROI.
Consider the following before you make a decision about a particular platform: What are the pros/cons of each? What will it do for me now? And what about in 2 Years?
Entrepreneur Magazine has identified the top five content marketing platforms.
Marketo Content Studio: Content Marketing Platform #1
Marketo, a software company that provides enterprise social media management software, is available. It offers a full range of services and products, including CRM software as well as social publishing tools and dashboards.
They also offer a content studio that gives businesses access to a library of pre-made templates and graphics that can be modified into customized designs.
This means that you don't need to spend time creating graphics or writing original content. Instead, you can concentrate on creating compelling content that speaks directly for your audience.
Marketo allows you to easily add images and videos to your blog posts. This is one of the reasons Marketo has been so successful. This allows you to make your posts visually appealing and increase engagement with your readers.
Marketo is the only way to edit your video and image files.
Trello, Content Marketing Platform #2: Trello
Trello can be compared to Kanban boards for project management. Both provide lists of tasks which can be assigned to users and monitored for progress.
Trello allows you create individual boards for each member of your team and assign them specific responsibilities. It also provides a convenient workflow for sharing information between workers.
However, unlike Kanban boards, Trello doesn't require any special software to run. You can use it on practically any device.
Another key difference is that Trello lets you invite people to collaborate on projects without having to share sensitive data.
You can also create a private board to share only the essential information to the people who are required to complete a task.
Google Suite 3: Content Marketing Platform
Google offers a range of products tailored to business owners. Google's G Suite offers Google Docs and Sheets as well as Slides and Slides.
These applications aren’t free. You'll need to pay per user. However, if you are planning to use them all for different purposes, several plans start at $5 a month.
Two licenses are required to be able to create and embed links from other websites.
If you are only looking to create one document, however, you can get it for free.
Google tools can be integrated with other apps such as Gmail. This is a huge advantage. Google tools can be used to send documents links via email, and you can store data in Google Drive.
Hubspot Content Management Platform 4
HubSpot is a highly popular web-based marketing tool that offers plenty of functionality.
Users can manage various aspects of their websites, landing pages, and blogs through its platform. For instance, they can create automated emails and track conversions.
HubSpot is also compatible with Salesforce and WordPress. This means you can connect all three platforms.
HubSpot integrates with more than 200 third-party applications. This is one of its most important features. This means you can automate processes and generate reports based on real-time data.
Although HubSpot won't allow you to publish content directly, you can export it in many formats, including HTML and PDF.
HubSpot offers a free trial version when it comes to pricing. However, once you upgrade to a premium account, you have unlimited access.
HubSpot has everything you need, whether you're looking for an eCommerce platform or a blog platform.