Influencer marketing can be a huge benefit to brands in many ways. A targeted audience can help increase engagement and sales. Bigelow Tea and Leesa are just a few examples of brands who have used influencer marketing. Brands can double their reach by using influential people to promote their products. But how do you identify which brands are getting the best results?
Bigelow Tea
Bigelow Tea utilized influencer marketing as a way to increase sales. Ashley Rene is an Instagram influencer who has over 30,000 followers and writes about design and lifestyle. Bigelow Tea's alliance with Ashley saw the brand achieve more than $3,000,000 in revenue and triple its media value. The company is now working with more 100 influencers from various niches to grow its brand awareness as well as drive sales.
Bigelow achieved a total of 6,000 clicks along with 133 million social media views through the influencer marketing campaign. This campaign resulted in Bigelow's brand growing its following by 258%. The brand now has 46 million YouTube subscribers. Many of the brand's videos received more than 1 million views after Lynda content was integrated. As a result, Bigelow Tea saw real, tangible results. This case study demonstrates the power of influencer market to generate real results.
Leesa
Leesa, an online retailer relies heavily upon social media for brand awareness and trust. Leesa enlisted influential bloggers to write product reviews. This increased sales resulted from the trust and online visibility of these influencers. Leesa is grateful to bloggers for their success. This is evident in the increase in sales.
Influencers are able to boost sales by redefining the message for different audiences. Through influencers, the brand reached 1.5 millions people. Influencers are trusted and more accountable. Influencers, unlike celebrities, often have better connections with consumers. Leesa partnered with campus influencers due to their appeal to a younger audience. The result of the conversation generated over 70,000 engagements as well as 500,000 impressions.
Pala Casino Resort Spa
In a recent case study, the Pala Casino Resort and Spa teamed up with influential bloggers to create content for its brand. The objective was to target younger audiences, expand their existing reach, and provide quality content for future marketing efforts. Casino was able engage new audiences by hiring these bloggers to help it reach its marketing goals. Continue reading to find out more about the casino's success using influencer marketing. This case study will show you how influencer marketing can be used to reach new audiences and increase engagement rates at casinos.
21 Instagrammers and bloggers were invited by the Casino to attend a social media conference. The event was designed to help create a high-quality program for influencer marketing. Each blogger and influencer was required to curate a minimum three pieces. The event reached 28 million people and received 876 pieces. The campaign had more than 50,000 interactions and nearly 1,000 new Facebook likes.
Mencap
Mencap's partnership with social media experts was a success. It reached over 10,000,000 users on social media, and generated more than 7100,000 views. It generated more than two thousand engagements. Hulu also used influencer-marketing to promote Casual, their new show. The social media influencers tweeted pictures of t-shirts with the slogan "Here I Am" on them, and then included a link to Mencap on their pages. The videos were shared via the influencer's followers, and the links were sent to their followers. This allowed Hulu to grow their following beyond their own social media channels. It also enabled them to reach a wider audience.
The Mencap campaign also helped the charity reach a ten-million-followers milestone through influencer marketing. Mencap made it clear that it had a relationship with influential people, as social media platform rules require that brands disclose such relationships. This allowed brands to reach out to their audience instantly, while still remaining in the public eye. Mencap also saw an increase in followership via social media, with seven million people following the campaign. This campaign also generated over 21,000 likes.
FAQ
How can you make great content?
Good content should be interesting, useful, and shareable. The best content will have a clear call for action. This could be a link or button that allows readers sign up for a trial, read more about your product, or order something from your site. You should also include visuals in your content to make it easy to share across all media.
Is content marketing easy to measure?
Yes! Measuring results is part of the process. It helps you determine whether your efforts were successful and whether you need to make changes.
It's possible to track how many visitors came through different sources--including email, social, and paid ads, as well as track conversions such sales leads and purchase orders.
These metrics allow you to see which content is performing well and where your greatest opportunities are.
How can content marketing be measured for success?
There are many methods to determine the effectiveness and efficiency of your content marketing strategy.
Google Analytics is one of the best measurement tools. This tool will allow you to see from where your targeted traffic comes and the pages they visit most often.
It will also show you how long each visitor stays before leaving your site.
This data can be used to improve content to attract people's interest and keep them engaged for longer durations.
Another method of measuring the success of your content marketing efforts is to ask yourself these questions:
What value do my new subscribers receive from my email bulletins? What proportion of my mailing list has become paying members? How many people clicked through to my landing pages? Do those who click through convert at higher rates than others?
These are all important metrics to track, monitor, and report on over time.
Another way to measure your content marketing success? Look at how often people share links to your content on social networks.
If you're not doing that already, consider starting now. It could be the difference between being visible and being ignored in your industry.
How long does content marketing take?
It all depends on your business size. Smaller companies often don't have sufficient resources to invest right away in content promotion. But it can pay big-time if your are willing to put in the time.
How much does it cost for a content strategist to be hired?
There are many agencies and freelancers that can provide content creation services at affordable prices. Some companies pay more for the experience of the person who is working on the project.
How To Use Blogging to Generate Leads In Your Business
B2B leaders understand the importance of online leads for their success. Many businesses fail to convert qualified traffic despite this fact. Here are five reasons why you might not be generating qualified leads.
Reason 1: Your website isn't optimized. You don't make any money blogging! Blogging can be a great way of attracting new customers. Your blog posts should not solve problems for your target audience.
To ensure your blog is profitable, optimize it by ensuring it meets search engine guidelines and uses keywords people are searching for. This will help increase your visitors' chances of finding your blog posts.
Once they have found your blog post, make sure you answer their questions immediately and provide solutions.
Keyword Toolbox, a keyword research tool that allows you to search for keywords, is the best way. Then, add those words to your page title, meta description, body text, and more.
CTAs are also important to include on your blog. CTAs can also be used to encourage readers take specific actions like signing up for your newsletter and purchasing a product.
These actions increase the chances of a sale. They also give you an insight into what information users are looking for.
To get started blogging, check out our guide on How To Start A Successful Blog.
Reason 2: Your brain doesn't know what to write about. Once you start writing, you will find that the ideas come quickly, but then they stop!
It takes time to build a good reputation and establish yourself in your niche. Writing about topics that are relevant to your clients is key to this success.
Writers should answer the question: "Why should we hire you?" Writing should be about solving problems.
This will help your business stand out from others that might just be trying sell products.
In addition to helping your prospects, your blog needs to be helpful to them. Your expertise can be used to educate others. You could speak about the latest trends in your industry, or give tips on how to save money when you do home improvements.
Include links to resources where your viewers can learn more about these issues. These could include videos or articles by experts in your field.
Reason 3 is that you don't have clients.
There is no quick way to build a successful company. Building trust with your target market takes time.
You don't necessarily have to spend hours crafting content if your goal is to meet potential clients. Instead, place ads on social media websites like Facebook and LinkedIn.
To avoid wasting money on ineffective advertising, create ads based on the demographics of your ideal client. You will likely have many female clients if your website design company is run by a woman.
Instead of targeting all men you could target women based on their location, age, income, and other factors.
After you set up your ad, follow through by sending a message to your potential customers once you receive a click-through.
You don't need to pay for each person who visits your site. Accessible traffic sources can bring in more sales than paid.
One example is hosting a contest for those who sign up via email. Or you could give away gifts to those who sign-up for your mailing address.
This is where creativity is key. You don't have to spend too much to attract visitors.
Reason 4: Advertising is expensive - Your business is too busy to spend time advertising it. But that doesn't mean you shouldn't do it!
Prioritize your work over your company. For instance, if you are too busy managing your business to market it, you will not be able to grow.
If you feel overwhelmed by the number of tasks you have to complete each day, you might not prioritize them correctly.
Get organized. You can set aside an hour each week to review your work and plan what you should do during the rest.
Once you begin, you'll be amazed at how much easier everything will be.
Statistics
- Seventy-two percent business to business (B2B) (mailchimp.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
External Links
How To
What is a content marketing plan?
A content marketing plan (CMP) is a strategic document that helps you define your goals, objectives, and strategies for developing and executing your online presence. It serves as a guide for content creation and distribution.
The CMP is usually broken down into three main areas:
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Your overall strategy. How do you plan to achieve your goals?
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Your content strategy. How will you find the right people for writing, curating, and distributing your content.
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Your strategy's execution tactics - What channels will you use for sharing your content? What content types will you create?
These four components make up an effective CMP:
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Goal Setting – Define your target audience. Set measurable KPIs that will measure success.
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Audience Research: Understand your ideal customers to know where you should look.
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Strategy – Create a clear vision for where you are going. Break it down into smaller pieces.
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Execution – Set realistic expectations about when you can expect to see results.