It is hard to overstate the importance of email marketing statistics. These statistics will help you to improve your marketing strategy. A weekly newsletter with marketing statistics can help you learn more. Email newsletters are a great way to gauge your success. These statistics apply to both online as well offline businesses. They can help you build a more targeted, effective email campaign. You can find the information below to learn which statistics you should be keeping track of.
Mobile users check their email three times more during the day than desktop users
According to a new stat mobile users check their emails three times more often than desktop users, according to research. This means that email is accessible to 85% of people. However, mobile users are more task-oriented with unique goals. 58% of people also check their email before they go to bed at night. This is a clear sign that they have a higher priority over the rest of us. How can marketers make their email stand out to mobile users?
Mobile commerce is an excellent way to influence spontaneous and planned purchases. A recent study showed that 38% of American smartphone users purchased a product after reading a marketing email on mobile. A further 45% of these purchases were made in store. Mobile marketing is particularly effective for younger people, as they spend the majority their time inside apps. 70% of mobile users check email via the mobile app every day, with the majority checking it in the early morning.
Despite this trend, mobile emails continue to outperform desktop and laptop computer channels. A recent study found that 59% of US consumers check their personal emails on their mobile devices, while 23% of users access their private inboxes at work. While these numbers may seem shocking, the benefits of responsive email design are significant. This can increase click-through rates by as much as 30%!
Personalized emails improve click-through rates
Bluecore's new report shows personalized emails can increase your click-through rates by up to 139%. Personalized emails are those that can be tailored to the recipient according to past purchases and preferences. Recent research found that 81% respondents are at least somewhat likely make additional purchases after receiving personalized emails. 70% of respondents were willing to give their personal data to retailers in order for them send them targeted promotional emails.
Segmenting is one way to increase click-throughs. Sending the same email to all of your subscribers will result in low click-through rates. It is best to segment your list based on interests. This will enable you to send more relevant emails. Even though it might seem great to send emails out to all your subscribers, keep in mind that not everyone will want to read what you have to say.
CTR refers to how many people opened the email and clicked the link. A CTR of at least 5% is generally considered to be good. There is not a universal standard for email click-throughs. Sources indicate that email CTRs vary widely between companies. Paceco claims that an email with a clickthrough rate below 10% is considered to be good. Delivra says that an average clickthrough rate for email is 3.57%. Additionally, legal emails are less effective in terms CTR than emails that contain sports content.
Increase your email CTR with dynamic product recommendations
The use of dynamic product recommendations is one way to increase the email CTR and engagement of your subscribers. These emails are generated by machine-learning algorithms and activated when the recipient clicks on the email. Based on the recipient’s preferences and interests, we will display the most relevant and compelling offers. If you want to make your offers more appealing to consumers, use larger images and refrain from using product titles. For maximum CTR, use different algorithms for different user segments.
Personalization increases email CTR by allowing recipients to choose products based on their previous purchase history. Product recommendations can help boost conversion rates, resulting in more revenue from fewer visitors. Salesforce has found that product recommendations make up nearly 30% of all revenue and account for 7% site visits. Personalized recommendations in email content increase click through rates and increase the average order value. This article will show you how to make your email more click-through friendly by using product recommendations.
Use responsive design to make product recommendations. This will increase your email CTR. Mobile versions display more products than desktop designs, with three per row. But mobile versions place them in a stack to make the product imagery stand out and keep people interested. Email CTR can increase by 37% by using large product photos, displaying a title, and removing prices. This strategy is extremely effective in increasing open rates and will significantly increase email CTR. Even though this strategy may not work for every industry, email campaigns can still benefit from it.
Emails that are abandoned have a higher conversion rate then newsletters
You have probably heard that newsletters and emails with abandoned addresses convert at a higher rate than those with active subscriptions. What is the deal? There are many reasons this phenomenon exists, but it's not the sole reason. Newsletters are hugely popular, but abandoned email is much more effective in converting leads and customers. Because they are less likely to be deleted, abandoned emails have a higher conversion rate and a higher open rate.
First, abandoned emails are far more likely to be opened than newsletters. While only 21% of opened emails received a click-through, more than half of those who opened them completed a purchase. This is a huge number! This is a huge number! In order to reactivate the interest of your customers in your products, you can send abandoned email sequences.
A second reason why abandoned emails convert better than newsletters is that they take more time to send. According to a study, out of 100 newsletters sent, only one converts to a purchase. This is shocking considering email newsletters can be difficult to create and distribute, making them a less appealing option. If you are able to create a series that contains relevant products from your abandoned emails, you have a greater chance of converting subscribers.
Email bounce rates are less than 1%
Most likely, bounce rates are higher than 1 percent if you're using email marketing services. While it's normal to have some bounces, the goal is to keep them below 1%. Bounces can be caused by many reasons, including temporary delivery issues and email addresses changing. However, bounce rates in excess of 2% or 5% can be alarming. A bounce rate of more than 10 percent indicates a serious problem.
Email marketing statistics show that media and entertainment are among the most bounced industries. Businesses, agencies, and real-estate have the highest bounce rate. The media and entertainment industries also have the lowest bounce rates. These industries also have the lowest average unsubscribe rates. These industries have the lowest email bounce rates, at a median of 1% according to recent statistics. Even if you don’t have a highly-performing email marketing program, it’s possible to get low bounce rates.
The best way to determine whether your emails are bouncing is by using an email analytics tool. Among the many email analytics services, Campaign Monitor's 2020 Email Marketing benchmark study shows that most marketers' email bounce rates are below 1%. However, if your bounce rate keeps increasing, it's time to fix the problem. Your email list quality is often the reason for high bounce rates, and you should fix it.
From 13 seconds to 10 second reading email has dropped.
Marketers are still confident despite the declining time people spend reading email. Litmus has found that email reading time has declined by 10 seconds during the last three-years. Although the reasons may vary, all points to a decrease of email read-time.
Recipients read 61% of all emails in 2018. Only 25 percent were skimmed or glanced, while 15 percent were deleted. Mobile access and increased email engagement go hand-in-hand. Mobile devices now open 61% of emails while desktops only open 61%. Despite these decreases, mobile devices are still the most popular reading environment. Mobile devices are actually the most used email platform with 42 percent opening emails on mobile.
Email opens vary by country, region, and time of day. The U.S. has approximately 20% open between nine and noon, while the rest are opened throughout day. Emails from Spain open between 4 and 5 p.m. while New Zealanders and Australians read emails earlier than anyone else. The percentage of emails opened for reading on mobile is high, with 84 percent of those opened being read.
Trends for 2022
Email marketing has been a powerful way to reach potential customers for a long time. Email marketing has its own problems and challenges. More challenges await email marketers this year. The looming specter of a changing digital marketplace and rising distrust of social media platforms are likely to make most marketing experts nervous. And there's no doubt about it: the lack of data and integration are still the primary challenges faced by most marketing experts. You should pay attention to the following trends in email advertising for 2022.
First, keep your email design simple and click-worthy. Although there have been many impressive email design trends over this past year, you shouldn't be too extravagant. Combine static images with dynamic elements. This will create depth visually and give you more control over which elements are displayed first. Next, keep an eye out for modern email design trends and incorporate them into your campaign. For example, you may want to try sending your audience birthday messages with exclusive discounts or Early Access Invites.
As the pre-COVID era has ended and we enter the post-COVID era, email marketing is no longer the same. Although email marketing remains the most preferred method of marketing, customers' preferences constantly change. Your marketing strategies must be adjusted to adapt to this changing world. Email is still one of the most cost-effective marketing channels. It can generate $51 per dollar.
FAQ
Is Content Marketing right to me?
Absolutely! You can use content marketing for any business. Whether you sell products or services, provide support, or offer training, creating content is a great way for customers to learn about your company and stay connected.
What does it cost to hire content strategists?
You can find many freelancers or agencies that offer content-creation services at a reasonable price. Some companies may pay more to get the best possible project manager.
Can I do content marketing without an SEO expert? Yes!
SEO experts are experts in how search engines like Google rank pages. They can also help you choose the right keywords to optimize your page.
Statistics
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
External Links
How To
How can I create a content market strategy?
First, you need to understand what type of content you are going to create for clients. Once you have this information, it is time to begin creating content. This could include creating an editorial calendar or planning where these pieces will come. Content should always serve a purpose. It doesn't matter what type of content it is, blog posts, social updates, or any other, they all must serve a single purpose.
Once you determine which type of content you want to produce, then it's essential to find out who your target market is. You need to know who your target market is and why they would be interested in what you have to offer them.
Next is to find ways of communicating with your target market. Although social media platforms can be a great way of connecting with people, there are many other options, including videos, podcasts, webinars and webinars.
After deciding how you will communicate with your market, the next step is figuring out what topics and types of content you want to cover. This will help you to understand why you are writing the content. What problem does it solve? Does it help? Does it make their life easier
You now know what content you like to write. Now it's time for you to decide what you want. So, do you want to share information on your industry? On current events? Which products and services are you most interested in? This question will determine your focus.
Once you have answered all of these questions, it is time to put everything together into one package.
You want every piece you create to serve its purpose. You don't want to waste anyone's time and energy, so you must build quality into every aspect of your content.
You must remember that a content marketing strategy of great quality has many parts.