There are a few key hints to the future of content marketing. Voice search, Augmented Reality, video, GIFs, and voice search are just some of many new tools available to reach consumers. These tools will continue revolutionizing the way we communicate information and find it. These new methods will keep us one step ahead of our competition. Let's take a closer look at how these new technologies can benefit your content marketing strategy. Keep reading to see how these new technologies are going to change the way we communicate, connect and engage with our audience.
Voice search
Although voice search has opened up a lot of opportunities for businesses, the technology is still relatively new. Voice search will allow users to ask more specific questions. Content marketers should be prepared for this new challenge, answering potential customers' queries. There are four different ways that voice search can be used to enhance your content marketing. (You can also learn about the latest trends and developments in voice search such as the rise virtual assistants.
Augmented reality
Augmented Reality is poised to revolutionize how we deliver content. Users will be able to experience the brand in an entirely new way with Augmented Reality. The viral Pokemon GO game, which caught the attention of the entire world last summer, helped cement its popularity. AR is more than a gimmick. By delivering information in an entirely new way, it could give brands an edge. Augmented reality will revolutionize the way brands deliver content. It will allow them to reach a larger audience and convert more people.
Video
As the future of online video approaches, the content marketers must consider the future of entrepreneurial advertising. The impact of viral videos has already been felt in society. This has led to a large investment by brands. Psy's Gangnam Style, for instance, was viewed nearly one billion times via YouTube. Entrepreneurs should also think about the future of monetizing content. While uncertainty surrounds the future content marketing, it is clear that it is a very exciting time.
GIFs
GIFs can be a powerful tool in content marketing. GIFs can not only be eye-catching but also allow for websites to be included without slowing their loading speeds. They're also easy to design and format. It's easy to see why so many brands have embraced GIFs. Learn how to use GIFs in content marketing campaigns.
Interactive tools
Interactivity is key to keeping customers engaged and interested in your content. This will help you provide the entertainment that your customers want, as well as meet their core expectations. To get started, you can try using Buzzsumo, a tool that enables you to create interactive guides that include text, images, videos, and embedded files. These tools can be useful in creating informative guides and enhancing your customer experience.
Participated content
To maximize the potential of shared content, marketers should consider several components. While the most important of these components is the call-to-action, marketers should also optimize their content for other factors. Not only should you maximize the number of impressions, but it is also important to optimize shared content for more sharing. Trending hashtags can be used by marketers to increase the reach of their content. Content marketers can use relevant hashtags to target specific niches or groups in order to create targeted campaigns.
FAQ
Why is content important?
Every digital marketing campaign is dependent on content. In order to attract new customers you will need to create relevant content. Blogs are the best way of doing this. Blogging builds authority in your niche which makes you more trustworthy. Trustworthiness creates credibility which can lead to higher search engine ranking. And when you rank high, you get traffic from organic searches.
How much does content marketing cost?
Prices for content marketing vary depending on whether the solution is outsourced or managed by you. Outsourcing content marketing services is usually less expensive than hiring full-time staff, and allows you to scale up quickly when you require more coverage.
According to HubSpot research, outsourcing content production costs around $5 per lead generated (for B2B companies) compared to $22 per lead generated (for consumer brands).
But, you don't have to pay a lot of money for content marketing tools. These can be used to create high-converting content.
There are many ways you can optimize content to be found on search engines like Google and Bing. You can create original content, guest post on blogs or curate content from other sites.
If you choose to produce your own content, then you must learn how to make great content. Once you learn it, creating content will become easy.
To start, create simple landing pages in WordPress. Next, build your site. This will allow you to build a portfolio.
Is a Content Marketing Strategy right for me?
If you are clear on what you want, then a Content Marketing Strategy can work for you.
But if you're unsure where to start, here are some questions to ask:
What does my business need to communicate? Or should I create content that appeals to a wider audience?
Are you more focused on generating leads, or converting visitors to buyers?
What product am I trying to promote?
Do I want to reach people outside my industry?
If you answered "yes", to any one of these questions, then a content marketing strategy is just what you want.
Statistics
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
External Links
How To
What are the top content marketing platforms available?
No platform works well across every industry, but most industries have at least one tool they prefer to use. For example, Hubspot has been proven to increase conversion rates by almost 50%, so its software is widely used among marketers.
There are many tools out there that offer different features. Some tools offer better analytics tracking while others make it easier to collaborate between teams. Others offer A/B testing features that can help improve your content marketing ROI.
Before you make a choice about which platform to use, consider these: What are its pros and cons? Does it suit my needs now or in the future? And what about in 2 years?
Entrepreneur Magazine's top five content marketing platforms are listed below.
Content Marketing Platform #1: Marketo Content Studio
Marketo, a software company that provides enterprise social media management software, is available. Marketo offers a range of products and services that include CRM software, social publishing tools and analytic dashboards.
They also provide a content-studio that provides access to a variety of premade templates and graphics, which can be modified into custom designs.
This means that you don't need to spend time creating graphics or writing original content. Instead, focus on creating content that is relevant to your audience.
Marketo makes it easy for you to upload videos and images to your blog posts. This improves the visual appeal of your posts and encourages readers to engage with them.
The downside is that if you want to edit your video or image files, you'll have to upload them to Marketo first.
Trello: Content Marketing Platform#2
Trello is similar to Kanban boards in project management. They both feature lists of tasks on which users can assign and monitor progress.
Trello allows you to set up individual boards for each team member and give them specific responsibilities. Trello also allows for easy information sharing between employees.
Trello does not need special software to function, but Kanban boards do. You can use it on practically any device.
Trello also allows you to invite people to collaborate without sharing any sensitive data.
This means you can create a private board and show only essential details to those who need to know to complete a task.
Google Suite 3: Content Marketing Platform
Google has many products for business owners. The company's G Suite includes Google Docs, Sheets, Slides, and more.
It is important to remember that these applications can't be free. Each user must be paid individually. If you intend to use them multiple times, there are many plans that start at $5 per monthly.
If you wish to embed a link on another website in a document you will need to buy two licenses.
If you are only looking to create one document, however, you can get it for free.
Google tools can be integrated with other apps such as Gmail. This is a huge advantage. Google tools are easy to use and allow you to email links to documents. You can also store data in Google Drive.
Hubspot Content Marketing Platform 4.
HubSpot, a web-based marketing tool with a lot of functionality, is highly popular.
Through its platform, users can manage different aspects of their websites, landing page, and blogs. They can, for example, create automated emails to track conversions.
HubSpot integrates with Salesforce and WordPress so that you can connect all three.
HubSpot integrates easily with over 200 other third-party software applications. This allows you automate tasks and generate reports using real-time data.
You won't have the ability to publish content directly via HubSpot. However, you can export it to many formats, such as HTML, PDF, Word.
HubSpot offers a free trial version when it comes to pricing. But once you upgrade to the paid account, you get unlimited access to everything.
HubSpot has everything you need, whether you're looking for an eCommerce platform or a blog platform.