Kristina Havorson is a writer. She also podcasts. Brain Traffic, her content strategy expert, is founded by Halvorson. The Content Marketing Blueprint, her book, shares the secrets of content strategy that will make money and attract followers. She shares her secrets with readers in an easy-to understand book. But what does Halvorson really teach? Here's a quick summary:
Content strategy
Kristina Havorson is your best choice if you are looking for a solid content strategy. She's the owner of Brain Traffic, author of Content Strategy for the Web, and host of The Content Strategy Podcast. She is also a speaker on content strategy, including at Confab's annual conference. Marketing professionals and business owners both highly recommend her content. She shares her content strategy tips to help you build an online presence that is successful in this article.
Brain Traffic
The amount of brain traffic can be one of the first things you notice at a conference. Sometimes people become so immersed in the content that they forget to notice it. But you're not alone. In fact, nearly a quarter report having difficulty finding the content that they are looking for at conferences. This problem can be easily fixed by making the conference content relevant and interesting to your target audience.
Confab Events
Tenessa Gemelke (the driving force behind Confab events) and Kristina Havorson (her content strategy books) are the driving forces behind Confab events. The conference has been around for 10 years. The two founders have created a unique community for their speakers and have established a distinct niche. We talk with them about content strategy and active listening. And how to make your conference a live event.
Author of Content Strategy for the Web
In 2006, her first edition of Content Strategy for the Web was released. Although many people had already been using content strategy before Halvorson's appearance, she was instrumental in establishing the discipline. Halvorson is still active in the content strategy world, hosting content strategy conferences such as Button and Confab. Her podcast, The Content StrategyPodcast, features interviews from content strategists around the globe. She also has a strong social media presence.
Host The Content Strategy Podcast
Brain-traffic produces the Content Strategy Podcast, a podcast about content marketing and social media. Kristina has been a speaker at many conferences and has worked with companies like Google and Adobe. She lives with her husband in St. Paul and their two children. Halvorson, in addition her work as a content strategy, also writes articles and blog posts for various publications.
FAQ
How can you create quality content?
It is important to find topics that you are passionate about in order to create great content. To be a successful writer, you must choose topics that are important to you. It's about understanding yourself and using that information to help others. You'll be amazed at how easy it is to create quality content when you write for yourself.
Which Content Marketing Platform is Best?
There are lots of different platforms available today. Each platform has its own pros and cons. Here are some options that are popular:
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WordPress is easy to set up, manage and maintain. An amazing community of users.
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Wix – It's easier than WordPress to setup and maintain. No technical knowledge is required.
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Squarespace – The best option for those who already own a website.
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Blogger - Free blogging service
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Medium - A place for writers to share their work.
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Instagram - An image-based platform.
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LinkedIn – A networking tool.
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Facebook - A social network.
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YouTube – Video sharing platform.
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Pinterest – Image-based platform.
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Google Analytics - Track visitor behavior.
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Hubspot - Email marketing software.
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MailChimp: Email marketing software.
How many hours per week should content marketing take?
It all depends on your circumstances. It may not be necessary to invest much time in content marketing. Content marketing is not something you should do every day.
How to use Blogging to Generate Leads for Your Business
Leading B2B companies understand how crucial online leads are to their success. Many businesses fail to convert qualified traffic despite this fact. Here are five reasons why you might not be generating qualified leads.
Reason 1: Your website isn't optimized. You don't make any money blogging! Blogging is a great way for new customers to be attracted. But, your blog posts must solve the problems of your target audience. Otherwise, you won't be making any money.
You can make sure your blog is profitable by optimizing it according to search engine guidelines. Also, ensure that it uses keywords people are searching. This increases the likelihood of people finding your blog post.
Once they find your blog post, ensure you provide value by answering their questions and providing solutions immediately.
Keyword Toolbox is a great tool for finding keywords. Add these keywords to page titles, meta descriptions, and body text.
Your blog should contain calls to action (CTAs). CTAs can also be used to encourage readers take specific actions like signing up for your newsletter and purchasing a product.
These actions increase your chances of selling and provide insight into the type of information that users are most interested in.
For help in starting a blog, see our guide on How to Start A Successful Blog.
Reason 2: You don't know what topic to write about - Once you begin writing, you will discover that ideas flow quickly but then they stop.
It takes time to build a reputation and establish yourself as an expert in your field. To do this effectively, you must write about topics that interest your potential clients.
Your goal when writing is to answer the question, "why should I hire you?" Writing should be about solving problems.
This will allow you to stand out from other businesses trying to sell your products.
Your blog must not only be useful to your prospects but also to them. You can also use your knowledge to educate others. You could speak about the latest trends in your industry, or give tips on how to save money when you do home improvements.
Provide links to other resources that will help your viewers learn more about these topics. These could include videos or articles by experts in your field.
Reason 3 is that you don't have clients.
There is no quick way to build a successful company. It takes time and trust to build relationships with your target customers.
But, you don't have to spend hours creating content if it's not something you want to do. Instead, try posting ads on social media sites like Facebook and LinkedIn.
In order to avoid overspending on advertising that is ineffective, make sure you target the right demographics for your ideal client. You will likely have many female clients if your website design company is run by a woman.
Instead of targeting all men you could target women based on their location, age, income, and other factors.
When you've set up your ad and received a click-through, send a message to your customers.
Remember that you don't have to pay for every person visiting your site. Accessible traffic can generate more sales than those who pay.
A contest you could hold for new subscribers signing up via email would be one example. You could also offer gifts to subscribers to your mailing list.
Finding creative ways to attract people without spending too much is the key.
Reason 4: You Can't Afford To Advertise - You Are Too Busy Running Your Business To Spend Time Advertising It - But That Doesn't Mean You Shouldn't Do It!
Prioritize your work over your company. You won't grow if your business is too busy to promote it.
You might feel overwhelmed by all the tasks you have to do each day.
Get organized. You can set aside an hour each week to review your work and plan what you should do during the rest.
Once you start, you will notice how much easier it is to manage everything else.
How can you make great content?
Good content should be interesting, useful, and shareable. The best content should have a clear call-to-action, such as a button or link to allow readers to sign up to a free trial, learn more about a product, and/or purchase something from you site. It's also important to include visuals in your content so that it can easily be shared across all media types.
What is strategic content marketing?
Content marketing is the art and science of creating useful content that others can share on various channels. It's about giving people the things they want. The best companies are those that get this.
Strategic Content Marketing allows you to give your customers exactly what they want at the right time.
To understand people's interests and their thinking, you must first get to know them. Next, you need to create high-quality content which answers their questions or solves their problems. This builds loyalty and trust. It also ensures you are available to them when they have a need for your product or services.
Why do I need to have a Content Marketing Strategy. Why not send out emails or share social media updates?
There are two main reasons that you might ignore a Content Marketing Strategy.
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You may think that social media posts or email marketing is enough to get people talking.
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You might think that posting on social media or email marketing is impossible if you haven’t tried it.
Both of these assumptions are wrong.
Email marketing, as well as social media posts, can be excellent ways to communicate with prospects or customers. They're not enough on their own.
A single email campaign won't be enough to help you achieve your goals. You need to integrate it with a larger strategy. Social media posts are not enough to achieve your goals. They need to be part of an overall plan.
This is where the Content Marketing Strategy comes into play. You can control your entire content creation process by having a clear strategy.
You'll have more time to concentrate on other important aspects of running your company, such as growing your audience and increasing conversions.
While there are many advantages to having a Content Marketing Strategy in place, it does not make it easy.
A strategy can make all the difference.
Statistics
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
External Links
How To
How to Create a Press Release that Is Effective
Press releases are a great way to establish credibility and authority in your niche. Press releases can also be a great way to build relationships with journalists or other influential contacts.
Business owners often struggle to write press releases, as they lack the skills needed to craft engaging copy.
These are some things to remember when you create your next press release.
Know Your Niche
Before you can begin to write your press release you must understand your niche. This includes understanding your niche and what makes it unique.
For example, suppose you're a real estate agent. You might also consider including information about professional affiliations, such as the association that you belong to and how long you have been in the field. It is possible to mention your work experience with clients and provide excellent customer service.
Include Keywords In Your Title
The title of your press release is often the most important part of the document. It is often the first section that searches engines see so it must grab your attention immediately.
Your product or service keywords are the best keywords to use in your titles. For example, if your business sells custom-made wedding dress, you might use words like "bridal gowns", "wedding dresses", or "customized wedding dresses".
Make Sure Your Headline Is Relevant
Your headline is your first line in a press release. It is the first line people read in your press release so it should be catchy and pertinent.
If you're writing a press statement for the first-time, it's likely you won't know what type of content works best. Try comparing different headlines. Check out which ones get the most clicks.
Google allows you to also search for your company's name and include "press release". The top results will provide you with a good idea about what topics work well.
You might have heard the expression "write for yourself but publish for others". This is true. However, you should not just publish a press release without considering who your audience might be.
Write With A Purpose
Most press releases have three sections.
Each section has specific elements that make it easy for readers to grasp the main points of your message.
Executive Summary
This is the shortest and least detailed section of your press release. It usually consists of one paragraph that summarizes your press release.
Here you can provide information about your product. This is where you can explain the benefits of your products and services.
Conclusion
This is your final section of the press release. It contains two paragraphs. First, summarize your key takeaways. Then end on an optimistic note by stating something positive about your business.
Here's an example conclusion:
"My new book provides practical advice for anyone looking to improve their health and wellness through fitness. My book will help you reach your personal goals.
Do Not Forget to Include URLs
It is a common practice to link your website in a press release. There are several types of links.
Here's a quick look at the different types of links you should add to your press release:
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Email: If you send a press release via email, make sure to include a URL.
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Social media: Add social-media sharing buttons to you site. By doing this, anyone who shares your press release will link to it.
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Blog: Write a blog about your press release. In the text, include a link back to your press release.
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Website: Link directly to your website using the URL included in your press release.
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Directories: Submit a press release to an online directory such as Digg, Yahoo! Press Release Directory.