A great content marketing platform will help you get the most from your marketing efforts. There are many platforms to choose, including StoryChief. CoSchedule. Percolate. and HubSpot. You can be confident that your business will benefit from the platform that suits your needs best. Below are the pros and cons for each. Let's explore these options to help you decide which option is right for you.
StoryChief
StoryChief can be a great tool for you if your goal is to create a content-marketing strategy. The user-friendly interface will simplify your content-marketing campaigns. You can choose which platforms to publish your content on, automate content publishing, and streamline your content review process. You can also choose to include social media campaigns within your content, eliminating the need to utilize separate tools. With this tool, your content will be promoted across various channels instantly.
The software makes it easy for marketing agencies to run effective content campaigns and scale their businesses. It integrates seamlessly with clients' CMS systems as well as social media channels to simplify collaboration and publishing. StoryChief claims StoryChief increases customer engagement, digital footprint, and sales. Its marketing calendar provides a comprehensive view on content performance and allows marketers to manage all aspects throughout the content lifecycle from one location.
CoSchedule
You have come to the right spot if you are looking for a content platform that will help manage your calendar. CoSchedule's schedule feature allows users to schedule posts, track social media, and more. With a drag-and-drop feature, you can move campaigns from one date to another. This allows you to stay in control of all aspects of your marketing and ensures that they receive the attention they deserve.
CoSchedule can also be used to create social posts without needing blog posts. If you don't have time to create social posts, you can use templates to quickly set up a schedule. You can also add one social media post to a campaign, and save it as an example. You can also use CoSchedule to promote past blog posts. It can also be used to send emails and schedule social posts.
Percolate
If you are looking for a content marketing platform, consider Percolate, a software solution that can help you create, deliver, and track content. Percolate integrates with many other systems and tools to offer visibility solutions. It has received new funding, and it has recently added premium prospecting features. Continue reading to learn more about this platform. You will be glad that you did.
The powerful content management system allows marketing teams to manage campaigns and create content all from one place. Percolate makes it easy for marketers to collaborate across departments, teams and has enterprise-grade approval chain and an editor for editing content. Percolate allows you to track campaign success by providing customizable tag and topic analytics. It helps marketers create editorial calendars, manage content, and help them to plan for different channels or teams. Percolate allows you to manage social media accounts, track user interactions and more.
HubSpot
HubSpot's content marketing platform can help customers attract. HubSpot makes it easy for companies to connect with leads by providing value to their users. The platform also tracks user behavior and follows-ups on leads. Having a content marketing platform that can do all of these things for you is an excellent way to achieve your business goals. You need to make sure you choose the right platform.
Perhaps you are new to the world of content marketing. HubSpot can be a powerful tool that will help you to build a solid foundation, attract more leads and convert them into customers. However, there are some common mistakes that you can make as you use the platform. Here are 38 common mistakes made by businesses with HubSpot. Converting leads in to opportunities is one the biggest hurdles.
Scripted
The Scriptedcontent marketing platform offers a wide variety of writing services and collaboration tools. It also provides analytics to help you analyze and optimize the performance your content. You can automate the creation process by using tools that include collaborative editing. Author approvals and writing tools. You can also find freelance writers on the platform. To hire a writer for your project, sign up to receive a free trial of the paid version or to begin your job.
A content strategy is essential to use Scripted. A content strategy will help you to achieve your business goals. This process can be challenging, so make sure to share your content ideas with your team. Scripted has a number of recommendations that can help make this easier. The platform's recommended content feature uses artificial intelligence to optimize content before it is published.
FAQ
What common mistakes people make when starting a content marketing program?
The most important thing you need to do for any content marketing strategy is have a plan. Without a solid plan, all your efforts will be wasted time and money. If you don't know how to use the content or where it should go, you will create a lot of content.
A well-thought out content marketing strategy will give you direction, focus and goals. It also helps keep everything on track as you move from phase to phase. You might start with analyzing which types of posts are generating the highest engagement rates for social media campaigns. This will let you determine what posts will bring traffic to your site. Based on the results, you can decide if you want to create blog articles or videos.
Another mistake that people make is not considering how long their content marketing campaign will last. If your goal is to launch a new website tomorrow it makes sense for you to create content now. But if you've been working on a content marketing strategy for six months, you probably want to wait until you have more data before pushing out new material.
It takes time and effort to create great content. Do not rush or undervalue this step.
You are a business owner looking to learn more information about content marketing. Our guide How To Make Content That Workes is a good choice. It outlines ten steps to create content that works and ensures that your marketing programs are efficient.
What are the best ways to improve my content strategy?
Content marketing strategies can be improved by focusing more on the audience, content and distribution. Understanding your ideal customer is the first step to improving your content marketing strategy. Next, understand where your customers hang out online. You can then tailor your content for them once you have this information. The second is to develop a voice and style unique enough to distinguish yourself from your competition. Third, you must figure out how to efficiently distribute your content.
Do you need a large budget to do content marketing?
It all depends on how big your business is and where you are at. Small businesses often start without any dedicated resources. But once they grow, they realize that having a solid content marketing strategy will increase sales and improve customer engagement.
When you partner with a content marketing agency or freelance writer, you'll get access to a wide range of tools and expertise. These professionals can help to identify potential problems within your company and guide you in the development of your content-marketing program.
A strong content marketing strategy will provide enough income to cover production costs, while also giving you the opportunity to invest in other areas within your business.
What's the main purpose of content marketing
Content marketing provides valuable and relevant information to customers. This can be done via email campaigns, blog posts, white papers, and other channels. Your audience should be able to see the value you are providing.
What are the differences between content strategies?
Content strategy is a term that encompasses all aspects of the creation, management, distribution, measurement, optimization, and evaluation of content for digital channels. It encompasses more than what you post on social networks like Facebook and Twitter. It also includes what content you select to highlight on your blog, website, and other online properties.
Content strategy is important as it lets you know where your attention should go, what content you should use, how to communicate your messages to your audience, and which types of content you should use.
It's all about understanding how content fits into your overall business goals and objectives in order to help achieve them.
Statistics
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
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How To
How do you create a content-marketing strategy?
The first step is understanding what kind of content you want to create for your clients. Once you have a clear understanding of your clients' needs, you can start creating content. This could involve creating an editorial schedule and planning where these pieces are going to come from. Content should always have a purpose. It doesn't matter what type of content it is, blog posts, social updates, or any other, they all must serve a single purpose.
After you have decided what type of content you want, it is important to identify your target market. What are their interests and what do they care about?
Next comes the task of identifying your target audience and finding ways to communicate. You can connect with people through social media, but there are other options available, including podcasts, videos, and webinars.
Next, you need to decide how you will communicate your message with your market. Then you need to determine what topics you'd like to cover. This is how you will determine the reason for writing the content. What problem does the content solve? How helpful is it? Do they think it will make their lives more easy?
You now know what content you like to write. Now it's time for you to decide what you want. What do you want? On current events? Which products and services are you most interested in? The answer to that question determines your focus.
Once you have answered all of these questions, it is time to put everything together into one package.
It is important to make sure that each piece of content you create serves its intended purpose. You don’t want to waste anybody’s time and energy. So make sure that you include quality in every aspect of your content.
Don't forget that a great content marketing strategy has many moving parts.